What is SEO?
4.
Freelancing services on Fiverr,
upwork, freelancing etc
5. Web sites by Adsense accounts etc etc
How we come to know that any one has started online
business or is posting videos on his you tube channel or web site. Some of the online
services providers are promoting the web sites & online business to show the
world someone is doing this work for them.
The process to introduce web sites, channels,
blogs are called SEO which stands for “search engine optimization.” These
services providers increased the quality and quantity of website’s traffic/ viewers/
users, as well as the exposure of your brand/ services/work, through free of
cost search engine results which called organic SEO.
Search Engine Optimization
is as much about people as it is about search engines themselves. It
is about understanding what people are searching / seeking for online, the
answers they are searching, the words they are using, and the type of content
they want to find. Search Engine Optimization introduces the people who wants /
seeking / searching for services with whom, who are providing the knowledge /
services which is required by seekers. Search engine optimization service
providers are the bridge between seekers and the providers of the services.
Search engines are answer providing machines. When
you search anything in google search engine. You read a line on front of the page
“About 695,000,000
results (0.74 seconds)”
This shows how fast these search engine work. They scour millions of parts of the contents
and evaluate millions of the factors to determine which content is most likely
to answer your query.
As will as you start searching for any word/ paragraph/
sentence the search engine starts to utilize its programming to discover and
catalogue all available contents on the Internet available pages, web site, blogs
etc.
The process in which search engine discover and
catalogues to produce results which are being searched are called crawling &
Indexing. After this process the search engine keep the searches in order and provide
the best match to the query. Search engine keeps the searches in chapters to
execute the best searched results.
Which search results are
organic? What is organic search results?
As we discussed above, organic search results
are those searches which are performed through effective/ good Search Engine Optimization,
it is unpaid / without advertisement type of SEO. These used to be easy to spot,
the ads / sites, blogs are clearly labeled / planned will remain above and other
remaining results typically remains listed below them. To keep up our site or
services being provided up we should label our services well and should
consists the words which are being mostly searched by the services seekers.
Search engine results pages oftenly referred
to as “SERPs” which are filled with both more advertising and more
dynamic organic results formats known as SERP features. SERPs are under continuous
improvements process to provide most accurate results. We may put the best examples
of SERPs as, when people Ask boxes, image carousels, etc. SERP features
continue to emerge, identify, driven largely by what people are searching for.
For example, when you search for "Temperature
of Islamabad," you will see a temperature forecasting for capital city (Islamabad)
directly in the SERP features instead of a link to a site on which this forecasted
results are stored.
It’s important to remember that the primary
source of income of search engines are third party advertisings which are being
provided by the Companies / producers.
The basic goal of search engines is to provide better and fast services to the
seeker. If any body do not find his required services / searches he will never
come back to get such services. Hence, to retain customers, viewers, searchers,
seekers the search engine provide good services.
Some SERP also have such features on google
which are organic and can SEO has influence on them.
Some unpaid features are such which cannot be
influenced by SEO. These features often have data acquired from branded data bases,
examples of such are Wikipedia, WebMD, and IMDB etc.
WHY SEO IS IMPORTANT TO PROMOTE OUR SERVICES
Total earning of Web sites, bloggers, etc is google
ads being provided by google etc. To earn money online we need traffic which is
being produced by, social media, and other online platforms which generate
traffic to websites, the majority of this online traffic is driven by search
engines.
Hence it is important to note that organic
search results cover more digital real world, and it appear more credible searchers,
and it can receive way more clicks than paid advertisements. If we check total
clicks in USA minor traffic maximum upto the extent of 3% clicks on paid advertisements.
Organic SEO is most beneficial and powerful and
organic traffic sustains more and possibility to return back of organic traffic
is 80% more than paid SEO.
We can say that SEO is one of the best online
marketing channels when it set up correctly / properly, can continue to pay returns
over the time. If any one provides a unique and useful piece of content that
deserves to rank for the matching keywords, the traffic for this content can
snowball over the time. On the other hand if you are engaging the paid traffic it
needs continuous funding to send traffic to your site.
To engage traffic for the long time your
content should be powerful, realistic, charming, wording should be unique and
easy understandable.
Optimizing your site will help deliver better
information to search engines so that your content can be properly indexed and
displayed within search results.
1. SEO
Experts needs some skills to engage the traffic.
2. Creative
Thinking
3. Grip
on programming
4. Experience
in Web Hosting
5. Sound
Knowledge of SEO Tools
6. Flexibility
in Time & Availability
7. Hard
Working
8. Commitment
With His Work
9. Interpersonal
Skills